Take a no-pressure look at how this business works and what's in it for head restaurants and partners.
No single party can run this business alone. It works only when four parties each take on what they do best and fit together. At the center, the operator is responsible for the cooking AI and the system; the head restaurant brings the flavor, the master partner handles local operations and the franchisee runs the store, all in one connected flow.
Korea Head restaurant 
U.S. Master Partner local operations · management local Franchisee Leads the U.S. expansion of authentic Korean restaurants from Korea. Develops and runs the cooking AI, and pairs head restaurants with the right master partners to put contracts in place.
ResponsibilityBuilds an AI learning system that even franchisees new to cooking can learn from.
Its deep, traditional flavor, kept up over many years, is where this business begins.
ResponsibilitySets aside time to help us capture the high-quality footage that the AI learns from.
Plays the decisive role locally, deciding the direction of interiors, operations and branding together with the operator.
ResponsibilityCommits real people and systems to run multiple stores directly or to recruit and manage franchisees, takes charge of ingredient supply and sales, and gets the brand established locally.
Runs their own store with trust in the brand and real affection for it, under the master partner's guidance and management.
ResponsibilityCommits to the AI cooking lessons and keeps the head restaurant's taste through regular retraining.
If any one of them is missing, the flow breaks. That's why we designed the system and the relationships together, so each party can fully play its part.
Each party's specific role and terms are set only in a formal contract.
In the U.S. market, getting the first launch right matters most. So both sides choose carefully: the first brand and the master partner who will run it. And when a partnership that starts this way does well locally, the next step follows naturally.
The first brand in a category takes root in the U.S., and it takes that first step together with the master partner running it there.
A track record of successfully establishing a brand locally is trust proven by results, not words.
Building on that trust, it's only natural that we'd talk to you first about the next brand or another country.
For the person handling this at a master partner company, it's an easy proposal to get approved: proven demand for authentic Korean food, no cost to the head restaurant, and an opportunity that grows the earlier you join. Weighing the business factors, we believe your company is quite likely to give the go-ahead. Don't hold back; make the case with confidence. It could be your first step to being recognized inside your company as the one who proposed a successful project.
Since this starts remotely, you may wonder, “Could this commit me to something?” So here are the plain facts: a partnership is only an expression of interest, and the head restaurant pays nothing.
A partnership simply says, “I'm interested in this business.” The application's required checkboxes also state it isn't legally binding.
free to stop hereWe pair a well-matched head restaurant and master partner and talk through terms and direction at length: a no-pressure way to explore.
free to stop hereOnly here does anything become legally binding. Until then, if you change your mind, you simply don't sign.
legally binding from hereNo legal obligation arises at the partnership stage. This isn't something we came up with; it's simply the nature of an MOU.
The head restaurant only needs to bring one thing: the deep flavor built over many years.
Each head restaurant card on our partnerships page has a small heart. We plan to bring U.S. consumers to this site through various channels, and the heart lets them say, “I'd love to see this place in America.” It helps us gauge early which head restaurants are most anticipated there.
Our server checks where you're connecting from, and the heart works only in the U.S. Your connection alone decides it, with no sign-in or input needed.
On the head restaurant cards on our partnerships page, tap the heart on places you'd love to see in the U.S.
Up to three per person. To capture what people really want, not a casual ‘like’, a choice can't be undone.
Each head restaurant's count is never shown on the website. To avoid comparisons between restaurants, only the operator sees the figures.
Because the goal is to read U.S. market demand: interest where the brands will actually open, not Korean preferences. So the server checks where each visitor is connecting from, and the heart opens only in the U.S. Since where the interest comes from is what counts, that check happens on the server, not on your screen.
